Membership guides

Everything on this site, grouped by the part of the business it covers. All of it is vendor-neutral — useful whichever platform you end up on, including one this site earns nothing from.

Start here

The rebrand explainer, and the three decisions most people are working through when they arrive.

Pricing and packaging

What you charge, how you structure it, and what that structure commits you to.

Retention and churn

Where members are lost, in what order to fix it, and how to measure whether it worked.

Content and community

The recurring obligation — producing it sustainably and getting members to show up.

Growth and operations

Finding members, measuring the business, and ending it well if that is the right call.

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